50 Cent Music Videos
Greatest Hits TV, 22 June 2011, 09:00
Greatest Hits TV is a music channel that broadcasts music videos and music based programmes. The licence for Greatest Hits TV is held by Mushroom TV.
Ofcom received two complaints about a quarter hour segment on this channel broadcast immediately after 09:00 devoted to music videos by the rap singer 50 Cent. These complaints alerted Ofcom to the issues of offensive language and images of topless female performers included in music videos broadcast at this time.
On assessing this content, Ofcom noted the following:
Music Video for P.I.M.P.:
This music video included several images of topless female performers dancing in a sexualised manner. For example, there were repeated images of: 50 Cent, and another artiste, Snoop Dogg, dancing with two topless female performers in a sexualised manner; and 50 Cent in a close embrace with three topless female performers, while he fondled the breast of one of the performers. In addition, there were also images of two scantily-clad female performers being walked? like dogs by another scantily-clad female performer, by means of leashes connected to dog collars on their necks.
Music Video: I Like the Way She Do It:
This music video contained the following potentially offensive statement: It never enough she like it rough. We keep it going and we switch positions, listen.
Music Video: Disco Inferno:
This music video contained the potentially offensive word nigger. In addition, during the three and a half minute music video there were numerous instances of sexualised images and nudity, including topless female performers caressing and kissing each other; and over 45 close up images of female performers in skimpy underwear gyrating their bare buttocks to camera, including two sets of images showing bottles of alcohol being poured over a female performer’s crotch and bare buttocks.
Music Video: If I Can’t:
This music video contained the following potentially offensive language: pussies; nigger; motherfucker; and fuck.
Ofcom considered Rules of the Code:
- Rule 1.3: Children must also be protected by appropriate scheduling from material that is unsuitable for them;
- Rule 1.14: The most offensive language must not be broadcast before the watershed;
- Rule 1.16: Offensive language must not be broadcast before the watershed…unless it is justified by the context. In any event, frequent use of such language must be avoided before the watershed;
- Rule 1.21: Nudity before the watershed must be justified by the context; and
- Rule 2.3: In applying generally accepted standards broadcasters must ensure that material which may cause offence is justified by the context.
Mushroom TV said that of course [the content] fell short of compliance with the rules of the Code because the material was broadcast inadvertently. Mushroom TV added that: We would not attempt to justify the content as [it was] clearly inappropriate before the watershed. The Licensee said that it had broadcast an on-screen apology for seven days from 24 July 2011.
Ofcom Decision: Breaches of Rules 1.3, 1.14, 1.16, 1.21 and 2.3
Two of the music videos (P.I.M.P. and Disco Inferno) included numerous images of a sexualised nature including: the singer dancing with topless female performers in an erotic manner; and 50 Cent in a close embrace with three topless female performers, while he fondled the breast of one of the performers. In addition, there were also images of two scantily-clad female performers being walked? by another scantily-clad female performer, by means of leashes connected to dog collars on their necks; topless female performers caressing and kissing each other; and (in Disco Inferno) around 45 close up images of female performers in skimpy underwear gyrating their bare buttocks to camera, including two sets of images showing bottles of alcohol being poured over a female performer’s crotch and bare buttocks. In Ofcom’s view, the cumulative effect of these various images was to convey highly sexualised themes. Second, we considered that the other two music videos. It is Ofcom’s view that the content of these particular music videos was not suitable for children.
We noted that the Licensee did not offer any editorial justification for the broadcast of this content at this time. In addition, given the channel’s likely appeal to a broad range of viewers, we concluded that the audience for this channel was unlikely to expect the broadcast of numerous examples of highly sexualised imagery and instances of offensive language in a fifteen minute period after 09:00.
In light of this case, Ofcom is putting the Licensee on notice that if there is any recurrence of similar compliance issues, we will consider taking further regulatory action.