Archive for 27 January, 2012

Read more Website News at MelonFarmers.co.uk

See article from mashable.com

Twitter logoTwitter is giving itself the facility to withhold content in specific countries, while keeping that content available for the rest of the world, the company has announced.

Until now, the only way for Twitter to censor content was to universally eliminate it from the site. This change means content deemed inappropriate by a specific government can be withheld locally, explains a blog post called The Tweets Still Must Flow.

When we receive a request from an authorized entity, we will act in accordance with appropriate laws and our terms of service, a Twitter rep told Mashable.

If and when content is withheld, affected users will be notified of either an account or tweet’s censorship. Twitter will make that decision public on Chilling Effects, through an expanded partnership that charts Cease and Desist Notices.

Read more ASA Watch at MelonFarmers.co.uk

See article from telegraph.co.uk

Snickers Multi Pack 58 10The ASA is now investigating Snickers’ digital advertising campaign – in which Ferdinand, Price, Ian Botham and X Factor finalist Cher Lloyd posted messages on Twitter promoting the chocolate bar. They all received payment from the chocolate bar company to do so.

The ASA is now investigating whether the celebrities’ first teaser tweets should have indicated that they were part of an advert and whether the final reveal tweet alongside of themselves holding the chocolate, made it clear enough that the tweet was an advert.

The promotion of the chocolate bar via Twitter also ignores the Office of Fair Trading’s advice that celebrities should make it clear when they promoting or endorsing a product. The OFT has warned companies that deceptive advertising has to stop. An OFT spokesman said: Online advertising and marketing practices that do not disclose they include paid for promotions are deceptive under trading laws.

Read more Ofcom Watch at MelonFarmers.co.uk

See article [pdf] from stakeholders.ofcom.org.uk

Ricky Gervais Live IV ScienceRicky Gervais: Science
Channel 4, 14 October 2011, 22:35

Ricky Gervais: Science was a programme featuring a stand-up show by the comedian Ricky Gervais. This post-watershed programme focussed on Ricky Gervais’s outspoken thoughts on a variety of topics including racism, fame, obesity, religion and language.

At one point during his routine, Ricky Gervais referred to the singer Susan Boyle, and he made the following remark:

Look at Susan Boyle. If you can. Fucking hell! Jesus Christ. Oh. Shocking. Be fair though, „cause usually in the music industry it’s all about image isn’t it, you can’t just have a great voice and a great talent… but I don’t think she’d be where she was today if it wasn’t for the fact that she looked like such a fucking mong.

The comedian then proceeded to debate with an imaginary complainant who might object to his use of the word mong on television:

mong?. Yeah he did. Yeah. You can’t say „mong?. You can. It’s fucking easy. It’s one of the easiest words to say, it’s like [mouths the word while he says it] „mong?, it’s like, you just need lips, „mo…?, even mongs can say it, that’s part of the beauty of the word.

He continued in the same vein.

Ofcom received three complaints about Ricky Gervais’s comments. They concerned his repeated use of the word mong, which complainants regarded as offensive because of its derogatory association with Down’s Syndrome.

Ofcom considered Rule 2.3 of the Code, which states:

In applying generally accepted standards broadcasters must ensure that material which may cause offence is justified by the context… Appropriate information should also be broadcast where it would assist in avoiding or minimising offence.

Ofcom Decision: Not in Breach of Rule 2.3

We noted that Ricky Gervais’s example about how the meaning of words changes by saying:

When I came here tonight I called you all „cunts?, remember? That used to be an insult, but now it’s a term of endearment. So words change. Okay.

In Ofcom’s view, while this clearly drew the focus of the routine on to the subject of how words change, thereby potentially minimising the offence, it was nevertheless clearly also done in a tongue-in-cheek way. This may have caused some viewers to question his assertion that he had not used either the words cunt or mong in an intentionally offensive way.

However we considered that the degree of offensiveness was reduced to some extent by many in the audience knowing Ricky Gervais’ reputation for acerbic, controversial and challenging humour, and understanding that Ricky Gervais was likely to have been being knowingly disingenuous when he said the word mong was no longer linked with Down’s Syndrome, and that the word cunt was now a term of endearment. Ofcom considered that the material would not have exceeded viewers’ expectations for Ricky Gervais’s type of humour.

Ofcom also had regard to the fact that Channel 4 is a public service broadcaster with a unique statutory remit to broadcast a range of high quality and diverse programming, and this may include programming that is provocative and controversial.

We noted that the programme began at 22:35, more than an hour and a half after the watershed, and that therefore most viewers of the programme would have been expecting stronger and more challenging content.

We also took into account that Channel 4 brought the challenging nature of the content to the attention of viewers with a warning at the start of the programme, which stated that it would contain strong language and adult humour.

We therefore concluded that several aspects of this content had the potential to cause considerable offence. However, on balance, this potential offence was justified by the context of this provocative comedy routine challenging the evolution of words, as broadcast with a warning as part of a late night comedy show on Channel 4. Channel 4 therefore applied generally accepted standards, and the broadcast of Ricky Gervais’ comments was not in breach of Rule 2.3.

Ofcom takes this opportunity to remind all broadcasters that its recent 2010 research shows that the word mong has the potential to be highly offensive to many people, and so broadcasters should take great care with its use.

Read more ASA Watch at MelonFarmers.co.uk

See article from asa.org.uk

ad benchA magazine ad, for the clothing brand Bench, appeared in the spring 12 issue of Drapers Streetwear. It featured young people, who were on sofas in a backstage setting. There were crushed cups on the floor and various items, including more cups, drinks cans, fruit, bottled water and unlabelled alcohol bottles, were shown on a coffee table.

A complainant challenged whether the ad was irresponsible, because she believed it was likely to appeal particularly to people aged under 18.

ASA Decision: Complaint not upheld

The ASA noted the ad included scenes from a backstage setting, which we considered were likely to appeal to under-18s who saw it, by being associated with youth culture. We also noted, however, the ad appeared in a trade-specific publication that was targeted at those aged over 18 years. We considered it was unlikely that under-18s would see the ad and therefore that its appeal to that age group was limited by it being targeted. Because it was not directed at people under 18, we concluded that the ad did not breach the Code.

We investigated the ad under CAP Code rules 1.3 (Responsible advertising) and 18.1, 18.14 and 18.15 (Alcohol) but did not find it in breach.

Read more UK Parliament Watch at MelonFarmers.co.uk

In a Britain being impoverished by suffocating state fees and restrictions, is this the first minor improvement in actually letting entertainers earn some money?

See article from bbc.co.uk

House of Commons logoA private member’s bill, introduced by Liberal Democrat Don Foster, will lift some of the state control and restrictions imposed on gigs by the 2003 Licensing Act.

The changes will mean that a licence will no longer be required for unamplified live music taking place between 08:00 and 23:00, and for amplified live music taking place between the same times before audiences of no more than 200.

The bill passed unopposed and will have to go back to the House Of Lords on the 10th of February before becoming law.

The MP from Bath was steering the bill through the House Of Commons on behalf of his Lib Dem colleague, Lord Clement Jones. The success is a relatively rare example of a House of Lords private member’s bill making it into law.

Foster explained:

It was said the Licensing Act 2003 was going to lead to an explosion of live music but, in the event, in small venues it was drastically cut.

We saw village halls, school halls, pubs and clubs reducing the the amount of live music, not increasing it.

Hopefully the bill, when it comes into law, will reverse that.

Separate to the private member’s bill, the government is conducting its own review of the Licensing Act.