Tweet Treat…ASA to investigate advertising tweets for Snickers after claims that it was not clearly marked as advertising

Read more ASA Watch at MelonFarmers.co.uk

See article from telegraph.co.uk

The ASA is now investigating Snickers’ digital advertising campaign – in which Ferdinand, Price, Ian Botham and X Factor finalist Cher Lloyd posted messages on Twitter promoting the chocolate bar. They all received payment from the chocolate bar company to do so. The ASA is now investigating whether the celebrities’ first teaser tweets should have indicated that they were part of an advert and whether the final reveal tweet alongside of themselves holding the chocolate, made it clear enough that the tweet was an advert. The promotion of the chocolate bar via Twitter also ignores the Office of Fair Trading’s advice that celebrities should make it clear when they promoting or endorsing a product. The OFT has warned companies that deceptive advertising has to stop. An OFT spokesman said: Online advertising and marketing practices that do not disclose they include paid for promotions are deceptive under trading laws.

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