Adult Channel (Channel 901), 4 November 2011, 21:00 to 21:30
ChatGirl TV is a babe channel operating when the Adult channel isn’t. The content is supplied by a third party but Playboy TV is responsible for the compliance of the service.
Ofcom received a complaint that the sexual content detailed below was too strong immediately after the watershed.
The female presenter was wearing a one piece black and white patterned outfit. This consisted of two thin strips of fabric covering her nipples only joined by strings to a thin strip of fabric which covered her inner genital area only. Over the top of this outfit she wore leather-look hot pants which had a zip at the front which she pulled down at approximately 21:02 to reveal her pubic area and inside the thin fabric covering her inner genital area.
From 21:00 the presenter adopted various positions. She lay on her side gently thrusting her hips forward and at times lifted up a leg to reveal her crotch area in greater detail. In this position, she pulled tightly on the strings connecting the strip of fabric covering her inner genital area to emphasise her pubic area and she repeatedly stroked her legs and inner thighs. The camera regularly zoomed into the presenter’s crotch in an intrusive and prolonged manner during the broadcast.
The presenter also lay on her front and pulled down her hot pants to under her buttocks and thrust her bottom upwards. The images of the bare buttocks, shot to the side to avoid genital detail, were at times close up and prolonged.
Ofcom considered Rule 32.3, which states:
Relevant timing restrictions must be applied to advertisements that, through their content, might harm or distress children of particular ages or that are otherwise unsuitable for them.
Playboy TV viewed the material and confirmed that it did not conform to the guidelines on adult PRS services1 .
The content supplier, Access All Media, also wrote to Ofcom and conceded that on some occasions her [the presenter's] movements, together with the camera-work, have resulted in content which appears stronger than intended due to the skimpy nature of her outfit. It further accepted that the close-ups were unfortunate given the presenter’s outfit. We can now see how the combination of the close-ups and the presenter’s outfit served to increase the strength of the content beyond the intended threshold, for which we sincerely apologise.
Ofcom Decision: Breach of BCAP Code Rule 32.3
In Ofcom’s view, the revealing clothing, sexual positions and close up intrusive images were intended to be sexually provocative in nature. In light of this behaviour and imagery, Ofcom concluded that this material was clearly unsuitable for children.
In Ofcom’s opinion, viewers (and in particular parents) would not expect such material to be broadcast and available to view so soon after 21:00, particularly given that material broadcast on such services prior to 21:00 should be non-sexual in tone and apparent intent. The broadcast of such sexualised content was inappropriate to advertise adult sex? chat so soon after the 21:00 watershed. This broadcast was therefore in breach of BCAP Code Rule 32.3.
This present contravention of the BCAP Code is another example of poor compliance by the Licensee, given the strength of the material broadcast immediately following the watershed. However, Ofcom notes that the Licensee states it has taken several measures to improve its compliance since 15 November 2011. We would therefore anticipate no further similar breaches of the BCAP Code. Also the Licensee admitted promptly and fully that this content did not comply with the Chat Service Guidance. Playboy TV remains on notice however that any further similar contraventions of the BCAP Code will be considered for further regulatory action by Ofcom.
Breach of BCAP Code Rule 32.3