Dirty Wives
Get Lucky TV (Channel 909), 15 February 2012, 21:01 to 21:30
Dirty Wives is a segment of interactive adult chat advertising content broadcast on the licensed service known as Get Lucky TV (Sky Channel 909). The service is freely available without mandatory restricted access and is situated in the adult section of the Sky electronic programme guide. Viewers are invited to contact onscreen presenters via premium rate telephony services. The female presenters dress and behave in a sexually provocative way while encouraging viewers to contact the premium phone numbers. The licence for Get Lucky TV is owned and operated by Grandiose Limited.
Ofcom received a complaint that some content broadcast immediately after the watershed contained sexual images that were too strong to be shown at this time.
Ofcom noted there were three female presenters on screen during the broadcast. The female presenter on the left of the screen was wearing a pink leopard print top, a black high leg thong, black stockings and shoes. From 21:04 this presenter adopted various positions. She knelt facing the camera with her legs open and mimed sexual intercourse and knelt with her bare buttocks to camera at times lifting up a leg to reveal her crotch area in greater detail. On one occasion while in this position, she pulled tightly on her thong and lifted it to reveal anal detail.
Ofcom considered Rule 32.3, which states:
Relevant timing restrictions must be applied to advertisements that, through their content, might harm or distress children of particular ages or that are otherwise unsuitable for them.
Ofcom Decision: Breach of Rule 32.3
Ofcom noted that between 21:01 and 21:30, the female presenter on the left of the screen wore a high leg thong that revealed her outer genital area. In addition, at approximately 21:07 she was on all fours, with her bare buttocks to camera and briefly pulled tightly on her thong on three occasions to reveal her anal area. While wearing this very skimpy clothing, she adopted sexual positions such as lying on her back with her legs open to camera thrusting forward with her hips, and kneeling facing the camera miming sexual intercourse. The same presenter later but before 21:30: rubbed oil onto her outer genital area and breasts (through her top); slapped her buttocks; massaged her breasts and stroked her outer genital area; and while kneeling with her buttocks side on to camera, pulled her thong down to under her buttocks and gyrated her hips. In Ofcom’s view, the revealing clothing and sexual positions and other inappropriate images, including that of anal detail, were intended to be sexually provocative in nature. In light of this behaviour and imagery, Ofcom concluded that this material was clearly unsuitable for children.
The broadcast of such sexualised content was inappropriate to advertise adult sex chat so soon after the 21:00 watershed.
This broadcast was therefore in breach of BCAP Code Rule 32.3.
