TV viewers have got their knickers in a twist over the sight of cartoon women dancing in bikinis and a large woman flashing her underwear in an advert.
The 30-second TV ad for insurance company confused.com has resulted in 37 nutter complaints from ‘outraged’ members of the public who ludicrously claim it is too overly sexual.
Cartoon characters with large breasts in skimpy bikinis are shown jumping up and down in slow motion to the Village People’s YMCA song – while another woman’s short dress rides up to expose her pink knickers.
The ASA has investigated the firm’s ad and has found the complaints to be bollox.
A spokesman for the authority said the organisation had received a number of complaints on a range of issues including that the ads were misleading in the representation of the value of nectar points. Other complaints were logged because the advert was overly sexual and inappropriate for children to see, and that it is offensive in stereotyping on religious and race grounds. The spokesman said: We have decided, following an ASA Council decision, that there were no grounds to take any action on these issues.
The Mothers’ Union today slammed the advert for increasing the creeping sexualisation of television. A spokesprat said:
This advert increases our major concern about the drip-drip affect of sexualisation of everyone on television. It is having an impact on everyone – including children – and we need to protect them from this wallpapering of sexualisation.
It is high time something is done about this. We need to become aware of what is going on before the drip-drip becomes a torrent.