Brave from the makers of Toy Story and Finding Nemo is getting a lot of attention in Scotland in the hope of a tourism boost from a hit film.
But American censors have dealt cinema giants Disney and Pixar a box office blow after imposing a PG rating on their eagerly-awaited fantasy set in the Highlands.
Scenes of kilted characters lifting up the traditional Scottish garb are thought to have earned the film the rating, with an MPAA warning: contains rude humour.
In one scene featured in Brave trailers, one character is seen lifting his kilt and loudly declaring: Feast your eyes.
Pixar’s teaser, said to promote a new product by Ruff McLauren, states:
What makes a man feel like a man, is it tossing logs, is it fighting bears, or is it freedom — the freedom a man feels when he is wearing a small plaid skirt?
One film blogger, John Young, said: It’s definitely worth a laugh, but for me, the movie’s advertising campaign is starting to raise some concerns. I feel like Disney’s trailers and ads have emphasised the rude humour aspect.
A spokeswoman for VisitScotland, which is spearheading a ฃ7 million campaign to promote Brave, said:
The Scots are very good at laughing at themselves and we think the film captures our sense of humour perfectly. It all looks harmless fun.