A regional press ad, for X-posed Gentleman’s Club, showed a woman wearing lingerie and stockings with one knee on a chair and her hand on the other hip. Text statedReading’s only adult Caberet [sic]/Gentlemens’s [sic] club Males, females, couples welcome *Dancers Required *Stage shows & Private fully nude dances available .
A reader challenged whether the ad was:
- offensive; and
- unsuitable to appear in a publication, which children might see.
ASA Assessment: Complaint not upheld
1. Not upheld
The ASA noted the woman in the ad was dressed in lingerie and stockings, but considered that the image was mildly provocative and not sexually explicit. While some readers might find such establishments objectionable, the text Stage shows & Private fully nude dances available described the type of club advertised and was not in itself likely to cause serious or widespread offence. We concluded that, although clear that an adult service was being advertised, the content of the ad was unlikely to cause serious or widespread offence to readers.
On this point, we investigated the ad under CAP Code rules 1.3 (Social responsibility) and 4.1 (Harm and offence), but did not find it in breach.
2. Not upheld
The ad was placed towards the back of a regional newspaper with other ads within the weekend entertainment section of the paper, which was unlikely to attract the attention or interest of children. We concluded that, given the relatively mild nature of the ad and that children were unlikely to see it, the ad was not unsuitable to appear in the publication.
On this point, we investigated the ad under CAP Code rule 1.3 (Social responsibility) but did not find it in breach.