ATVOD has claimed that BBC should pay its extortionate censorship fees for clips of Top Gear and Nigella Lawson uploaded to YouTube.
Video on Demand censors ATVOD carried out the investigation and ruled that the BBC should pay its annual charge for each YouTube channel.
The clips under examination are segments of Top Gear lasting up to nine minutes, along with similar footage of Nigella Lawson and other cooks on the Food Programme . ATVOD claimed that the BBC clips on You Tube resemble linear television programmes.
The BBC consider that the the clips were not TV-like because they are watched in short chunks often by people on the move . The BBC said:
BBC Worldwide considers the duration of programmes to be a key characteristic of the form and content of programmes normally included in television programme services
The YouTube channel in question provides only short clips.
An analysis of the five main UK channels over four days demonstrates that only 3.2% of programmes were less than 10 minutes in duration.
Therefore it is a key characteristic of the form and content of programmes normally included in television programme services that they last longer than a short period of time.
Television programmes are consumed at home, in comfort on the sofa and the longer duration is indicative of this.
Short form content is not ‘television-like’ as it is often viewed on the move or during quick breaks in the working day.
The BBC has launched an appeal against the ATVOD ruling to an Ofcom panel.