Sky has announced that its public Wi-Fi service, The Cloud, will begin blocking adult related content as standard from October.
The move means shops, venues and other commercial buildings covered by The Cloud’s network that want a children’s internet service will have their wireless broadband filtered automatically.
Lyssa McGowan, Sky’s brand director for communications products said:
We believe this will give parents the peace of mind that when their children access content over Sky networks outside the home, where we can’t offer individual parental controls, they will be similarly protected as when in the home.
The Cloud will be the first Wi-Fi operator in the UK to take this step.