AITA is seeking deeper levels of clarity on the position of ATVOD. Whilst we fully support the issue of protecting minors from viewing inappropriate content, the stance taken by ATVOD is, in our opinion, a short term solution that penalizes UK business and individuals who trade on a global stage. ATVOD continue to exercise what appears to be a broader jurisdiction than was intended and as a result, lack clarity and competence when dealing with specific matters relating to Rule 11 in particular.
Adult Entertainment and content is mostly promoted and provided by utilizing the global internet. ATVOD remain of the view that a local solution, by forcing Age Verified Services for any UK based or managed business, will be sufficient and we have proven on many occasions, with the proliferation of content available outside the UK, that their current remit fails to achieve anything, other than unfairly bias and harm UK individuals and businesses who have always conformed to rules and regulation.
AITA will continue perusing a considered legal option of ATVOD’s alleged outreach and unfair tactics, whilst collaborating with our colleague’s world wide to provide a more fulfilling solution, which allows all companies in this market sector to be treated equally.