Posts Tagged ‘Sony’

Read more UK News at MelonFarmers.co.uk

From arrowfilms.co.uk

Midnight DVDIt is most unfortunate that rioting has broken out in Enfield and the Sony DADC, Enfield distribution centre was looted and set on fire. Thankfully no staff were harmed in this atrocious attack on the plant but it does mean all Arrow stock, and the stock of many other distributors is now no more.

We are working with Sony DADC and our partners to find a solution for getting stock back in stores very soon. What is with existing retailers is all that will be available for the moment and new releases such as Midnight and the forthcoming ArrowDrome titles will surely be affected.

We thank you for your understanding through this difficult time and will update with news of the availability of Arrow stock as it is available.

Read more Advertising News at MelonFarmers.co.uk

Based on article from asa.org.uk
See video from youtube.com

child football spitting videoA Sony TV ad featured two teams of children playing football in a large stadium packed with spectators. One child tackled another, the referee held up a yellow card. A shot on goal was saved and a boy turned away and spat. A goal was scored and the children celebrated. The shot cut to the same children playing in a park. On-screen text stated Imagine reliving the greatest games … Sony Internet TV.

Fifty-six viewers complained:

  1. Most viewers believed the shot of the child spitting was offensive.
  2. Some viewers challenged whether the ad risked causing harmful emulation of antisocial behaviour because it glamorised the act of spitting.

Clearcast said they were surprised by the number of complaints received. However, they said context was everything and the story was about dreams; young boys dreaming of being footballers. To tell the story they sought to behave like their heroes. They said that the tiny sequence of spitting was what many footballers on telly did and had done for a very long time and the ad merely sought to reflect reality.

Clearcast said they did not agree for one moment that the brief portrayal of a well-worn habit could be proven to cause harmful emulation, particularly because the ad was shown between world cup matches where players were likely to be shown spitting.

ASA Assessment:

1. Not upheld

Although distasteful to some, because the scene featuring the child spitting was very brief, and because it appeared in the context of an ad that showed children emulating professional footballers who spit to clear their throats after intense physical exertion, we considered it was unlikely to cause serious or widespread offence. We therefore concluded the ad was not in breach of the Code.

2. Not upheld

Because the shot of the boy spitting was very brief and was shown in the context of a scenario that was clearly fantastical, as emphasised by the final scene of the boys playing in a yard, we considered it did not glamorise the act of spitting and did not encourage harmful emulation. We therefore concluded the ad was not in breach of the Code.