Don’t You Dare Do That Again…PEGI unimpressed by misleading marketing for the We Dare console game

Read more VSC and PEGI Watch at MelonFarmers.co.uk

Based on article from thesixthaxis.com

In a further twist, PEGI has now asked Ubisoft to remove the original We Dare advert from the web. It seems that PEGI were not impressed with being falsely accused of a too low rating. Eurogamer received the following statement: The Committee concludes that the advertisement does NOT accurately reflect the nature and content of the product and it MISLEADS consumers as to its true nature. Consequently, the Committee considers imperative as a first measure that the advertisement for the game which was made available online should be taken down immediately. If this is not done within three working days of this decision this Committee will consider further immediate sanctions against the publisher.

We Dare…Not…Ubisoft dare not release its flirty fun game for fear of nutter reaction

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See article from gamepolitics.com

Ubisoft has decided not to release its We Dare game in the United Kingdom. Ubisoft said: Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom. The game was never targeted at the US but twill still be sold in other parts of Europe. No word on Australia where it was passed PG and kicked up a minor nutter stink there too.

We Dare is Actually Not Very Daring…Investigating the hype for the party game We Dare

Read more VSC and PEGI Watch at MelonFarmers.co.uk

Based on article from cubed3.com

Due to be released on Nintendo Wii and PlayStation 3 later this year, We Dare features over 35 mini-games that take a distinctly adult approach, with marketing materials encouraging two players to kiss a Wii Remote simultaneously, spank each other to control on-screen avatars, and striptease to a variety of songs. With its highly suggestive trailer and product description, Cubed3 queried PEGI on the seemingly low 12+ age rating. PEGI stated that they do not look at the surrounding context of a game, only the in-game content. The suggestive naughtiness by the human actors in the YouTube trailer did not figure in the decision for the game rating: PEGI does not take into account the context of a game when rating it, we only look at the contents of the game. [We Dare] has been rated as a PEGI 12 because it contains mild swearing, minor assault on a human-like character and words/activities that amount to obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing. However PEGI: Do demand that these types of artwork [are] on the same level as the game. In the case of We Dare, the cover and trailer are in correspondence with our guidelines. It was considered that We Dare might justify a higher rating due to a specific (sexual) atmosphere, but this proposal was rejected by the Video Standards Council, an independent organisation that verifies PEGI ratings for use in the UK: The game itself is in fact less sexual/offensive than the marketing campaign leads us to believe (for example, you cannot see real spanking in the game. There is a ‘stripping game’ but you don’t have to undress; throwing away keys or anything that reduces your weight is good enough).

Nutters Spank Censors…Nutters whinge at Australia’s PG rating fro We Dare console game

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See article from smh.com.au

A party game for the Wii, We Dare, has been given an Australian PG rating even though the game promotes spanking, stripping and sexual partner swapping. The Australian Christian Lobby said the We Dare decision showed the classification system was broken. Even the game’s publisher, Ubisoft, says the game is intended for an adult audience. Ubisoft had recommended it be rated M. The Classification Board has defended its decision. It said that despite We Dare encouraging players to engage in spanking, striptease and other risqué mini-games, the visuals on the screen itself are cartoony and tame. The Classification Board is only able to classify games based on the content displayed on screen, not what people do in their living rooms. The Board said: At the PG classification, discreetly implied sexual activity is permitted if justified by context and where the level of impact does not exceed ‘mild’. The Australian Christian Lobby said the game encouraged players to engage in sexual activity not suitable for a child. It said it hoped loopholes in the classification system would be closed following this year’s classification review by the Australian Law Reform Commission. The Australian Christian Lobby said the game encouraged players to engage in sexual activity not suitable for a child. It said it hoped loopholes in the classification system would be closed following this year’s classification review by the Australian Law Reform Commission. Parents can have no faith in a classification system when these loopholes are present, said ACL spokesman Lyle Shelton. Offsite: No Sex Please We’re Video Games See article from metro.co.uk Why are video games so tame when it comes to portraying sex? Why is it acceptable for games characters to hate and kill but not to love? GameCentral examines one of gaming’s oldest taboos. …Read the full article