Mediawatch-uk, the campaigning organisation which fights for decency and standards in the media, announced today that it has appointed Vivienne Pattison as its new Director.
Vivienne, previously an Account Director at Midas Public Relations, will be building on the work of her predecessors and providing an independent voice for those concerned about taste and decency issues.
She will ensure that mediawatch-uk maintains its reputation for principled protest, informed comment and reliable research
mediawatch-uk monitors broadcast output, publishes reports about programme content and responds to Government and other consultations on broadcasting policy, as well as arguing for parliamentary accountability for broadcasters and greater public involvement in broadcasting policy issues. mediawatch-uk plays an important role in promoting media literacy and in initiating discussion and debate.
mediawatch-uk Acting Chairman, John Milton Whatmore said: I am in no doubt that in a media environment, the technology of which is changing faster than ever before, the need for mediawatch-uk is more apparent than at anytime during the last 50 years. I believe that, in Vivienne Pattison, mediawatch-uk has the person to meet the challenges of ensuring that the Media is responsible for what it produces, and in safeguarding what the general public can reasonably expect from such sources .
Vivienne Pattison said mediawatch-uk performs a vital role in creating good media values and seeking to protect the young and vulnerable from offensive and harmful material. Gordon Brown has expressed personal concern about the violence and pornography that children and young people are easily able to access and I am looking forward to working with government and regulators to press for better standards in broadcasting.
Outgoing mediawatch-uk Director, John Beyer said: I am delighted that Vivienne has taken over the role of Director. It remains essential that there is an effective voice speaking up for the viewer and listener in the digital age. I believe that Ofcom is failing to represent the interests of consumers and that is why mediawatch-uk will remain a crucial organisation in the future.
The Melon Farmers welcome Vivienne to her new role and look forward to being amused by continued sound bite nonsense. John Beyer will be a tough act to follow, setting the highest standard of puerile ideas such as ASBOs for TV and imprisoning porn viewers for 3 years.