Ratings Overrated…Parents are not convinced by the age ratings applied to video games

Posted: 14 December, 2012 in PEGI European Games Ratings, Video Games
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See article from digitalspy.co.uk

ukie logo The majority of parents are unlikely to check video game age ratings when buying presents for Christmas, it has been revealed.

New research from the Association for UK Interactive Entertainment (UKIE) shows that only 40% of parents buy games with an age rating that the games raters think are appropriate for their children

43% said that they checked ratings but didn’t necessarily stick to them, presumably because they did not agree with them.

Some 59% parents buying games for their children say they are likely to play the game with their child.

UKIE CEO Dr Jo Twist said:

PEGI ratings on all UK games give clear and simple guidance on the suitability of games for different age audiences and if parents need further guidance on what these ratings mean they can visit Ask About Games.

We’d urge parents to use this really helpful tool to ensure that playing games has the biggest positive impact on their children and family as a whole this Christmas.


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