66 Whinges…Ofcom resume whingeing about daytime babes on Studio 66 TV

Posted: 18 April, 2014 in Babe Channels, Ofcom TV Censor
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Read more Ofcom Watch at MelonFarmers.co.uk

studio 66 logoStudio 66 TV Days Studio 66 TV 1, 25 December 2013, 06:30 to 07:30
Studio 66 TV Days Studio 66 TV 1, 26 December 2013, 06:30 to 07:30
Studio 66 TV Days Studio 66 TV1, 4 January 2014, 14:15 to 15:15

Studio 66 TV Days Studio 66 TV2, 1 January 2014, 05:30 to 05:38

Studio 66 TV Days are babe channel segments of interactive adult chat and daytime chat advertising content broadcast on the service Studio 66 TV 1. Viewers are invited to contact on-screen presenters via premium rate telephony services ( PRS ). During daytime chat , all dress and behaviour should be non-sexual in tone and apparent intent. The licence for Studio 66 TV 1 is owned and operated by 914 TV Limited

Following complaints regarding the content of these daytime chat channels, Ofcom reviewed the material and noted the following example: 25 December 2013, 06:30 to 07:30

The female presenter was wearing a light pink, tight-fitting short dress which was considerably cut-away across her front, revealing the majority of her breasts. Only thin strips of material covered her nipples and the remainder of her breasts appeared oiled. For the majority of the broadcast the presenter lay on her side to camera. While lying in this position, the presenter also repeatedly pulled up her dress over her buttocks to reveal a skimpy thong, and rubbed and stroked her hips, bottom and thighs and touched her breasts. She also briefly touched her crotch area. At one point, she took a drink from a glass and licked the straw up and down. Several times throughout the broadcast, the presenter licked her lips and stuck out her tongue to reveal her tongue piercing.

Ofcom considered BCAP Code Rule 32.3, which states:

Relevant timing restrictions must be applied to advertisements that, through their content, might harm or distress children of particular ages or that are otherwise unsuitable for them.

914 TV stated in its response that it had assessed the content, and agreed that the material complained of did not meet the standards set out in its internal guidelines, or Ofcom’s Guidance on advertising of telecommunications-based sexual entertainment services (July 2013). The Licensee apologised for this. It added that in all three circumstances, the content fell short of the standards that the Licensee aimed to achieve in its advertising content.

However, 914 TV stated that it did not consider that the content: was of a level that would, or could, cause harm or distress to children of particular ages watching, which, in its view, the Licensee described as being the the overriding intention of Rule 32.3.

Ofcom Decision: Breach of Rule 32.3

Ofcom published its revised Guidance on advertising of telecommunications-based sexual entertainment services in July 2013. The Chat Service Guidance clearly sets out what Ofcom considers to be acceptable for broadcast on daytime chat services pre-watershed. For example, the guidance explicitly states that daytime chat broadcasters should:

  • Ensure that presenters are wearing appropriate clothing, that adequately covers their bodies, in particular their breasts, genital areas and buttocks; and

  • not broadcast images of presenters mimicking sexual intercourse by rocking and thrusting their bodies, or otherwise adopting sexual poses..

Re 25 December 2013, 06:30 to 07:30:

Ofcom noted that the female presenter was wearing clothing that did not adequately cover her breasts and buttocks, in particular: a tight fitted top with a significant cut-away area, exposing a large amount of her breasts and cleavage, and a dress that rode up on several occasions, revealing the presenter’s underwear. While wearing this outfit, the presenter acted in a sexualised manner. Prominence was given to her breasts and she also rubbed her bottom and thighs throughout the advertising content. Her body was therefore not adequately covered and the cumulative effect of her outfit and movement was to create a sexualised tone. Given the time of broadcast, Ofcom concluded that this material was unsuitable for children.

These broadcasts were therefore in breach of BCAP Code Rule 32.3.

The Licensee for Studio 66 TV 1, 914 TV, and the Ofcom licensee 965 TV Limited ( 965 TV , which controls the services Studio 66 TV 2, Studio 66 TV 3 and Studio 66 TV 4) both share the same shareholder and director. According to Ofcom’s records, all four channels also have the same individual responsible for compliance. 914 TV and 965 TV both recently had breaches of BCAP Rule 32.3 recorded against them in issue 235 of Ofcom’s Broadcast Bulletin in August 2013

At that time Ofcom required the individual responsible for compliance for 914 TV and 965 TV to attend a meeting at Ofcom to discuss compliance arrangements. Despite the assurances given to Ofcom at that time, Ofcom is extremely concerned that the Licensee has breached BCAP Rule 32.3 again. Ofcom will consider further regulatory action should similar advertising content be broadcast on this service again.

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