Easily Duped by the Presumption of a Cuddly World…TV complaints at 12A rated trailer shown at 10pm during football

Posted: 11 July, 2014 in TV News
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Dawn Planet Apes Gary Oldman A few parents have complained about ITV for showing a violent scene from the 12A rated movie, Dawn of the Planet of the Apes. The trailer went out athalf time during the semi-final of the World Cup. The advert featured a computer-animated chimpanzee viciously shooting a man with a machine gunwas screened at around 10pm, well after the watershed.Some viewers said they had let youngsters stay up late to watch Holland play Argentina and thought the advert was inappropriate .

Inevitably the Daily Mail trawled Twitter for a few example whinges:

Furious at @ITV for shocking my children (and me) last night. After 9pm maybe, but during the football?? Poor show.

In the clip, the monkey is shown performing acrobatics as it enters a room where two armed men are sitting on a sofa. After drinking with them and smiling, the animal suddenly turns angry, picking up a machine gun and firing at one of the men, killing him. The advert ends with the ape pointing the gun at the other man, who is shown pleading with the creature to spare him.

A spokesman for the Advertising Standards Authority (ASA) said:

I can confirm that we’ve received around 100 complaints overnight about the TV ad for the film Dawn of the Planet of the Apes, which appeared on ITV yesterday at around 10pm.

Complainants are concerned that the ad shows an ape grabbing a gun and shooting a man with it, during the broadcast of the World Cup semi-finals, which children would have been watching.

We’re logging these complaints, we’ll access them before making a decision as to whether we will investigate or not.

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