Ambush Marketing…Ann Summers launches new lingerie line with the untimely name, Isis

Posted: 23 August, 2014 in Sex Shops
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isis cami Leading lingerie brand Ann Summershas been forced to deny supporting terrorism after launching a brand of lingerie that shares its name with theIslamic terrorist group known as ISIS.A spokesperson for Ann Summers said that the name of the Isis collection had been chosen far in advance of it now appearing in its store windows:

In this instance, the inspiration behind this range name was taken from the Ancient Egyptian goddess Isis. We acknowledge the unfortunate timing of this product launch in our store windows, however we in no way support or condone any act of terrorism or violence. We apologise for any offence caused.

A source told the Independent that it was too late to change the name. We thought up the name over six months ago.

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