A Successful Interview…Sony seem to have recovered the revenue lost by a limited US theatrical release of The Interview

Posted: 8 February, 2015 in US News
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Interview Blu ray Seth Rogen Goldberg Following an aggressive hack against Sony in the US, The Interview was released on over 200 UK screens on Friday. This is a full cinema release after fading credibility of the hacker threats that curtailed the US cinema release.However in the US the film was made available to purchase via on-demand services and has already been rented or downloaded 4.3m times and has taken $40m from digital sales and over $6m from cinema takings. Sony have now claimed it is the No 1 online film of all time , and with the The Interview costing $44m to make, all production costs have already been recouped.

In fact, the whole saga has revealed to have come at barely any financial cost to Sony at all. Announcing their third quarter results on Thursday, Sony said the hack would cost just $15m in investigation and remediation costs and that it doesn’t expect to suffer any long-term consequences, though several employees are believed to have filed lawsuits against the company for failing to protect their personal data.

Sony did play down the UK release a little. The studio has not put on any pre-screenings, or sent out any copies to UK critics. Similarly, no interview opportunities with the cast have been offered to the media, with both James Franco and Seth Rogan notably absent from the talk show circuit.


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