Playing Self Censor…Google introduces age ratings to its app store that vary according to locale

Posted: 19 March, 2015 in world
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Read more Phone News at MelonFarmers.co.uk

google play logo The app store, Google Play has introduced an international rating scheme.Developers fill in a questionnaire as to whether their app contains nudity or strong language etc and then an automated system assigns an age rating dependant on the locale. Local censorship variations will apply, eg an app might be okay for children in one Europe, but not in the US.

In North America, ratings are based off of the ESRB ratings that are usually seen on games (though they apply to non-game apps as well). In Europe, PEGI is used, and so on. Regions without an established ratings authority will receive a generic age rating.

The automated rating system will be backed up by an app review team composed of actual human beings who will also check out disputed or controversial ratings. The team will make decisions about ratings within hours of submission.

Google is also rolling more detailed information on app publishing statuses, giving developers more insight into why their apps may not be published right away.

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