Fun Fare…Cardiff bus company N.A.T. gets international publicity for adverts that offend the hashtag harpies

Posted: 12 May, 2015 in outrage, Political Correctness
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nat bus advert Cardiff bus company, New Adventure Travel Limited (NAT Group), got a little more publicity than expected for a series of adverts on the back of their buses.The adverts featured men and woman, implicitly shirtless behind signs reading: Ride me all day for £3

Charlotte Church, the singer, is among those who lambasted the company for the supposedly: abhorrent and hugely offensive advert. Church was among those who whinged on Twitter after the company posted pictures of the adverts on the social network.

A few did see the funny side and even congratulated the company on drawing attention to themselves.

The company issued a statement:

In view of the reaction to our bus advertising today we wish to set out our position:

Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation. We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets.

The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly. There has certainly been no intention to objectify either men or women.

Given the volume of negativity received we have decided to remove the pictures from the back of the buses within the next 24 hours.

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