UK/US adult internet industry meets to consider age verification rules…Is the end game, a US mega mall monopoly for porn along the lines of Amazon, eBay, iTunes and Play?

Posted: 16 May, 2015 in Age Verification, ATVOD VOD Censor, Internet Censorship
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ATVOD with award for service to foreign industry Adult entertainment industry representatives met at a roundtable meeting with the UK VoD censors ofATVOD for a discussion over age-verification compliance.The discussion, instigated by ATVOD, IFFOR, ICM Registry and the Adult Provider Network, also took an inward look at how the adult entertainment industry, domestically in the U.K. and worldwide, could evolve and adapt with onerous new rules put in place and ones that could be on the way.

A central question was, Can the adult industry coalesce and work with the authorities over existing and proposed new rules?

Steve Winyard of ICM Registry, which operates the registry for .xxx, .porn, .adult and the upcoming .sex top-level domain sites, said that the real question is:

How far are people willing to be compliant when the hammer comes down?

Most of the big companies [in the online adult entertainment industry] control 80-90% of adult content across the world,. If they come to the table, the rest of the operators would have to follow.

The thinking is that in a world of ID theft, few customers will be willing to trust small websites with extensive personal details or else their credit card details. And even if they trust them, even fewer will want to make the effort of typing in such details just to browse a website to see what is on offer.

The natural final solution is that customers will only use, big, well known companies that  can be trusted with personal details, and that can offer a massive enough choice of porn such that customers don’t have to keep entering ID details for different websites.

And of course the end game will then be a US mega mall monopoly for porn along the lines of Amazon, eBay, iTunes and Play. And no doubt it will charge adult content providers the going rate of about 30%.

At the meeting, ATVOD’s Cathy Taylor fielded queries for 20 minutes on the new AVMS rules and the government statement over site blocking domestic and foreign adult websites. Taylor was joined by ATVOD chief censors, Ruth Evans and Pete Johnson, at the roundtable meeting.

Winyard of ICM Registry spent another 20 minutes on how the adult business worldwide is reacting to the AVMS directive and whether the industry can work with the British government on proposed new regs.

Chris Ratcliff of Portland TV (Television X) and the Adult Provider Network spent 10 minutes on what role should the adult trade play in the debate and whether age-verification is in the future for all adult sites.

The meeting was also attended by Sex & Censorship’s Jerry Barnett, obscenity lawyer Myles Jackman, Vince Charlton from the US trade group ASACP and IFFOR’s Sharon Girling.

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