Come again!…An advert censor actually sees the funny side of a Ted 2 poster with an allusion to wanking

Posted: 28 June, 2015 in world
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Read more Advertising News at MelonFarmers.co.uk

Ted 2 Mark Wahlberg The Australian Advertising Standards Board investigated a complaint about a poster for Ted 2.This poster advertisement features an image of Ted, an animated teddy bear. He has his back to the camera and the text reads, ted is coming, again. coming soon. Ted2TheMovie.com.au .

A complainant wrote:

In the poster we see Ted’s back with both hands in front of him, out of view. Ted is in a pose that you might think he is urinating. The tagline for the poster says Ted is coming, again. I’m not offended by crass jokes, though I don’t find this funny or not funny. I find the poster very inappropriate for a public space where children, young teenagers and older people walk past. Most people won’t make the connection to masturbating and ejaculation, but I did and I found it inappropriate. Some fans of the Ted movie obviously will also make the connection and not be offended, but what about young kids, women, teenage girls? I do not think this sort of advertising should be allowed in a public space.

The Board noted that the image is directly related to the movie and that relevance of the image to the product or service advertised is relevant in determining whether the advertisement treats sex, sexuality or nudity with sensitivity to the relevant audience.

The Board noted that it had previously considered an advertisement of a similar nature where Ted was seen urinating at a urinal. In that case the Board considered that most members of the community would find the advertisement to be lighthearted and would recognise that the image is directly related to the movie being promoted.

Consistent with the decision above the Board considered that members of the community who would likely watch the movie would be aware of the comical nature of the movie and the way the character Ted misbehaves. The Board noted that the movie is directed to an adult audience, however the Board agreed that the image of a bear would be attractive to children. The Board noted that the Bear is not actually doing anything wrong and noted that there is no nudity and no evidence of any inappropriate behaviour.

Based on the above, the Board determined that the advertisement did not breach Section 2.4 of the Code.

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