Ofcom have sacked ATVOD as explained in the following statement:
The regulation of video-on-demand programme services is being brought fully within Ofcom to sit alongside its regulation of broadcast content.
The move follows an Ofcom review to ensure regulation of broadcast and on-demand content remains as effective and efficient as possible for the benefit of consumers, audiences and industry.
The review included the current co-regulatory arrangements for video-on-demand services. These can include catch-up TV and on-demand services on the TV and the internet. Ofcom designated the Authority for Television On Demand (ATVOD) in 2010 as a co-regulator to take the lead in regulating editorial content for video-on-demand services.
Following the review, Ofcom has decided that acting as sole regulator for video-on-demand programmes is a more effective model for the future than having two separate bodies carrying out this work. This will create operational efficiencies and allow editorial content on video-on-demand to sit alongside Ofcom’s existing regulation of broadcasting.
Video-on-demand services have become increasingly popular among viewers. The proportion of adults aged 15 and over that watch video-on-demand services has increased from 27% in 2010 to 57% in 2014, according to Ofcom research.
ATVOD has played an important, effective role in regulating on-demand TV over the past five years. Like Ofcom, it is committed to protecting audiences from harmful content.
ATVOD and Ofcom are therefore working closely together to ensure a smooth transfer of responsibilities so that audiences, especially children, remain protected at all times.
As co-regulator for on-demand services, Ofcom already has concurrent responsibility to act in addition to, or in place of, ATVOD. From 1 January 2016, Ofcom will take sole responsibility for regulating video-on-demand programme services. The Advertising Standards Authority will continue to act as a co-regulator for advertising content on video-on-demand services.
The UK’s video on demand regulator today responded to Ofcom’s decision to end ATVOD’s role as the co-regulator for the editorial content of on demand programme services on 31 December 2015, after nearly six years.
Commenting on the decision, ATVOD Chair Ruth Evans said:
We are immensely proud of the work ATVOD has done since it was given the job of overseeing a brand new set of regulatory rules for video on demand services in 2010. We have done this as a co-regulator dedicated to engaging fully with the industry we regulate in order to ensure that consumers enjoy the protections to which they are entitled without the imposition of unnecessary burdens on providers of video on demand services. Under our regulation, the UK video on demand industry has grown strongly and consumer complaints have been dealt with effectively and efficiently.
Our task now is to make sure that our service to consumers and service providers remains of the highest standard during the remaining months of 2015 and to work closely with Ofcom to manage a smooth and seamless transition. We will do this with the professionalism stakeholders have come to expect of ATVOD over the past few years.
ATVOD Chief Executive Pete Johnson said:
We would like to thank all those who have helped us discharge our duties since 2010, including past and present Industry Forum Chairs Kerry Kent and Martin Stott, past and present Industry Forum Deputy Chairs Helena Brewer and Michael Gooding and all the service providers who have helped put the ‘co’ in co-regulation by serving on our Board and participating via our joint working parties. Our regulation benefited greatly from their input and we’ve been pleased to develop together a robust and efficient model of co-regulation taking a fledgling industry sector through its first five years.
Finally, we’d like to thank the ATVOD staff and Board for all their hard work and dedication. They have done a challenging job fantastically well.
And maybe connected, Mistress R’eal has spoken of a successful appeal against an ATVOD censorship decision :
For those of you who know about the trouble I had with ATVOD the regulators trying to put strict restrictions on what I could and couldn’t film Well persistence prevailed and I have won
With the help of BacklashUK and the support from Mistress Tytania , I appealed their ruling to Ofcom and 2 weeks ago I got a letter from Ofcom overuling their judgement !!!
This means I am now free to continue with My clips for sale store without the constraints of the ridiculous porn laws