An advert featuring an image of a women’s bottom in jeans has been taken down from railway stations across London after causing supposed ‘outrage’ over sexism. It describes the woman’s backside being good for squeezing and shaking . The advert warns about slippery floors and reads:
Good for sitting, squeezing and shaking. Don’t bruise it. Please take extra care in wet weather conditions.
There have been a few whinges from politically correct politicians claiming that the poster somehow trivialises sexual assaults and encourages groping.
Labour MP and London mayoral candidate Sadiq Khan said the advert had no place on London’s transport network. Meanwhile, Teresa Pearce, the Labour MP for Erith and Thamesmead, tweeted at Southeastern trains to complain. She whinged:
Nothing sexist about this at all is there @Se_Railway? Thats a really bad advert!
A Southeastern spokesman said:
Following a complaint last night from Teresa Pearce, MP for Erith and Thamesmead, this poster has been removed from the 70 stations it was placed in.
The poster was used as it was intended to be a harmless but impactful way of drawing attention to safety issues at stations, particularly trips and falls during wet weather. This poster was put to an independent panel, which included both women and men, who approved it before it was used.
We since recognise that to some it may cause offence and have taken appropriate action by removing it.