Australia is updating its rules for its TV watershed.Australia’s TV censors of the Australian Communications and Media Authority (ACMA) are revising TV watershed rules from 1st December 2015.
A revised Commercial Television Industry Code of Practice will bring forward the watershed for M-Rated programs on free-to-air networks by an hour to 7:30pm. The shift is expected to have a significant knock on effect for the networks enabling them to bring more edgy programming on earlier in the evening.
The Australian M rating is an advisory rating recommending that content is suitable for those 15 years an old.
The code, drafted by Free TV and approved by ACMA, aims to account for the much freer access consumers have to TV content through both platforms and delivery methods that has rendered time restrictions for programming less relevant.
ACMA chairman Chris Chapman said the code had been designed to give consumers a greater role in choosing what they wanted to watch and when. he said:
The digital era has also brought challenges for viewers, and the new code is designed to assist them to better manage their own viewing in an environment in which responsibility will be increasingly shared between government, industry and, importantly, viewers.