Lego will no longer ask for thematic purpose of bricks it sells after it was international shamed for censoring Chinese artist Ai WeiWei.Lego has performed a U-turn on its bulk orders policy after it was engulfed in controversy when it refused an order from the artist. Ai accused the company of an act of censorship and discrimination when it refused to sell him a bulk order last October.
Lego said at the time that its censorship policy was to block requests that it believed would be used for political purposes.
The decision sparked a wave of online criticism and led to WeiWei setting up Lego collection points across the world. The results of the project are now on show in the Letgo Room (2015) at the National Gallery of Victoria in Australia.
Lego said in a statement on its website that the censorship policy has been dropped but exhibitors of works featuring lego will now be now be asked to make it clear – if they intend to display their Lego creations in public – that the Lego Group does not support or endorse the specific projects,
Mr Ai welcomed the decision, tweeting nice move on his official account with the hashtag freedomofexpression .