Debate is Futile…A few vegans take easy offence at light hearted adverts for Gourmet Burger Kitchen

Posted: 20 January, 2016 in Political Correctness
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peta burger advert gbk advert advert

Perfectly OK

Totally ‘outrageous’

Gourmet Burger Kitchen (GBK), a leading burger chain in the UK, has launched a new tongue in cheek campaign to tempt vegetarians to eat meat, inevitably outraging a few easily offended vegans.

The adverts, seen mostly at London Underground stations and trains, include taglines such as Vegetarians, resistance is futile, and You’ll always remember when you gave up being a vegetarian .

People have taken to social media to whinge about GBK’s ads, coining the hashtag #gourmetmurderkitchen to highlight what has been perceived to be a flippant attitude towards the consumption of meat.

GBK quickly responded to the flood of complaints, confirming they will be taking down some of the adverts.

We’ve been reading the reactions to our latest advertising campaign and needless to say, we’re quite taken aback. Our intentions were light-hearted and not meant to cause any offence, but clearly we have, and for that we apologise.

Having read all your comments and messages, we’ve made the decision to take down some of the adverts.

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