On-demand and online research: consumption and concerns…Ofcom solicits ‘concerns’ of VoD viewers

Posted: 10 February, 2016 in Ofcom Internet Censor
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Read more Ofcom Watch at MelonFarmers.co.uk

Ofcom logo Ofcom regulates on-demand programme services (ODPS) that are notified and based in the UK, to ensure that providers apply the relevant standards. Ofcom also has a duty to advise the Government on the need for protection of consumers and citizens in their consumption of audio-visual services, and in particular the need to protect children.

Ofcom seeks to understand people’s use of, and concerns about, notified ODPS in the broader context of all on-demand and online audio-visual services in the UK, and has therefore carried out quantitative consumer research for this purpose. A

. Comparisons are made to the 2014 data throughout this report where relevant.

This survey covers the full range of audio-visual content that is available on demand and online: sourced either directly via the internet, via an app, or via a provider of a service; for example, programmes on BBC iPlayer, clips on YouTube and films provided by ondemand services from Netflix.

In this report we examine online and on-demand consumption of audio-visual content among adults and teens, and their concerns regarding that content.

The report adds about viewer ‘concerns’

The top mentions in 2015 among all concerned adults include: violence (50%), welfare of children/young people (32%), bullying/victimising (31%), racism (30%), discrimination (29%), bad language (28%) and pornography (24%). Concerns regarding violence, bullying and racism have significantly increased among adults since 2014, while concerns regarding sexually explicit content have decreased.

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