The UK advert censor has appointed the pro-censorship campaigner Reg Bailey, who led the government’s review into the commercialisation and sexualisation of childhood, to the council that decides whether to ban advertisements.Bailey, the former chief executive of the Mothers’ Union, will join the Advertising Standards Authority’s council of 13 members. Bailey crowed:
Having direct and indirect experience of the ASA throughout my career, both as a marketer and a campaigner for children’s rights, I’ve admired its commitment to and effectiveness in tackling misleading, harmful or irresponsible advertising.
ASA chairman, Chris Smith spouted:
One of our priorities is to protect children from inappropriate content, ensuring that the ads they see and hear are responsible. Reg’s background in marketing allied with his expertise on children’s wellbeing and issues that impact on young people will further enhance Council’s discussions in this area.