A change in YouTube’s content moderation system has left many video creators uncertain of their place on the platform. Over the past day, users have been posting notices from Google, saying that certain videos were being barred from accepting advertising via YouTube’s ad service. The videos were often arbitrarily flagged for reasons that seemed unfair, unclear, or outright censorious.YouTube have explained that the changes are due to a change of process rather than a change of rules, and have added that a new appeal process has been introduced for those considering that they have been unfairly treated.
The Google rules for videos suitable for advertising are as follows:
Content that is considered “not advertiser-friendly” includes, but is not limited to:
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including display of serious injury and events related to violent extremism
- Inappropriate language, including harassment, profanity and vulgar language
- Promotion of drugs and regulated substances, including selling, use and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown