BBFC does a little cosmetic surgery…Feminist film Embrace cut for a BBFC 12A rating

Posted: 13 January, 2017 in BBFC cuts
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Poster Embrace 2016 Taryn BrumfittEmbrace is a 2016 Australia / Canada / Dominican Republic / Germany / USA / UK feminist documentary by Taryn Brumfitt.
Starring Renee Airya, Jade Beall and Taryn Brumfitt. BBFC link IMDb

When Body Image Activist Taryn Brumfitt posted an unconventional before-and-after photo in 2013 it was seen by more than 100 million people worldwide and sparked an international media frenzy. EMBRACE follows Taryn’s crusade as she explores the global issue of body loathing, inspiring us to change the way we feel about ourselves and think about our bodies.

The BBFC rating for Embrace has been changed. The film has now been passed 12A for infrequent strong language, nudity, brief surgical detail after 9s of BBFC category cuts for 2017 cinema release.

The BBFC commented:

  • Company chose to reduce the number of uses of strong language (by bleeping spoken uses and blurring written uses) in order to obtain a 12A classification. An uncut 15 classification was available.

The BBFC Insight reveals a few more details about the content after cuts:

Infrequent strong language (‘fuck’) is seen on a website page. There is also milder bad language, including uses of shit , arse and God , and some bleeped and visually obscured additional uses of stronger language.

There is brief sexualised nudity, including a shot of pole dancing. Several scenes feature non sexual nudity, including female genital nudity.

Images of cosmetic surgery feature brief sight of scalpels cutting into flesh and brief bloody detail during Botox injections.

The BBFC originally passed the film 15 uncut for strong language, nudity, brief surgical detail for cinema release. A few days later the consumer advice was changed to remove the reference to nudity and surgical images. The original advice was restored after the rating was reduced to 12A.

Never cut by Australian and New Zealand censors but the film made the news after the director successfully appealed against an Australian MA 15+ rating and won an M rating instead. In New Zealand the film censor exceptionally overruled the Australian decision.

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